Snickers

Dissatisfaction with workwear turned into corporate success

something properly, you have to do it yourself. It may sound like a bit of a cliché, but nevertheless it became the decisive factor for the reputable Swedish brand Snickers Workwear. The year was 1975 and Swedish-Finnish, Matti Viio was not satisfied with the functionality and design his workwear offered him as an electrician. The machines were developing rapidly, the clothes did not keep up with technology, he thought.

Therefore, he took the consequences, quit the job and put all his efforts into creating workwear that provided the comfort and practical details you need as a craftsman in a harsh Scandinavian climate. He wanted to create workwear with respect for the human being, and the hardworking man or woman who would wear it. Durability and freedom of movement were key criteria – and particularly innovative holster pockets and tool vests. One man's dissatisfaction and courage to innovate set new standards for modern workwear.

At bels.dk, we can only take our hats off to that kind of iron will, and gladly sell you everything your craftsman heart desires of quality clothing from Snickers Workwear, which is part of Hultafors Group. You will find more than 5,000 tops, bottoms and accessories from these Nordic clothing specialists here at the shop. We sell Snickers Workwear for both private and business.

Clothing design through 40 years

The basic requirements for what a craftsman's clothing should be able to do have not changed significantly, technologies, design and assortment have in return. As the name indicates, Snickers Workwear still has ambitions to carpenter durable and stylish garments that make the working day safer and more fun. New products are created, and current ones refined, by constantly asking what you as a user need – and how to make the production phase smarter. The challenges you experience the clothes present on the construction site go to the drawing board at Snickers Workwear, so the properties are optimized.

Whether you wear trousers, sweaters or jackets and accessories from Snickers Workwear, you must be able to perform at your best and be as productive as possible. The balance between function, ergonomics, safety, fit, size, material, design and sustainability is best achieved through the involvement of the end user – and testing and testing. What Matti Viio reacted with frustration about, namely clothes that were almost just a necessary evil at work, is today about seeing textile choices, color fastness, the construction of the clothes, including surface and edge wear, as a harmonious unit.

Snickers Workwear is changing the view of fashion

Can an English young fashion enthusiast from Europe's leading fashion and design school learn anything from being behind the scenes of Snickers Workwear? Yes, even a lot – and that from how to combine function and fashionability to team spirit and sustainability. Oliver Shinder is the name of the curious guy who, through his internship with the Swedish workwear developer, has felt firsthand what good design should be able to do in order to withstand wind and weather conditions and provide comfort to the user in any work situation.

Together with the employees, he has tested the clothes in some quite demanding Friday bootcamps – and on top of that experience, he states that "Snickers Workwear is on top" both in terms of the wearability, fit and the product and design team behind. Together, they have dressed in the clothes they themselves are behind, which testifies to daring to vouch for the quality and a common understanding and unity about how it is achieved. Clothes created in the big fashion houses are not necessarily practical and far more volatile with changing trends, but the 21-year-old Londoner is still surprised by the high creative standard at Snickers Workwear – and not least their visions of sustainability. Snickers Workwear knows its craft at your fingertips and does not put on just any work glove.

Ambitious construction projects require the right workwear

Does restoring a 70-year-old factory building sound like something you would dare to do? At bels.dk, we must acknowledge that this would not happen, even though we can easily see opportunities in a particular location, building or environment. However, we know that whether you have your hands well screwed on or need to take a start on DIY projects, workwear with the right features and fit will, all other things being equal, be a sensible place to start.

Entrepreneur Gustav Ovland quickly found out when he fell madly in love with the dilapidated potato starch factory from the 1800s with associated living quarters from the 1930s in the middle of the otherwise Swedish idyll. It only took a week of meticulous sorting of rubble and recyclable materials before Gustav replaced the indeterminate work trousers with a pair from Snickers Workwear. The dream of creating The Starch Factory suddenly became much more practical. The durability of the trousers proved its worth throughout the process of masonry dust, wood shavings and difficult postures and made it possible to have all necessary hand tools within easy reach.

With 5 different collections consisting of Allroundwork, LiteWork, FlexiWork, RuffWork and High-Visibility, you are guaranteed to find the type of workwear that suits you and your project regardless of the season.

Snickers Workwear – trousers for every craft in bels.dk

When we talk about seasonal trousers, you will find Snickers Workwear all-round work trousers with stretch, with us in gray, navy and black to unisex with brushed inside, which provides optimal ventilation all year round. Snickers' special KneeGuard system combined with the stretchable Condura material secures your joints in the best possible way on hard surfaces and provides enormous freedom of movement.

If you jump into a pair of LiteWork work trousers, for example in delicious khaki and black, you achieve moisture transport out of the ordinary in a nice light and flexible textile. The wide range of FlexiWork is for you who want airy work trousers for everyday use with integrated belt and versatile pocket and knee design.

For intensive flooring work, you will benefit greatly from the reinforced canvas trousers in the RuffWork series. Avoid workplace accidents with safe High-Visibility clothing. Also check bels.dk if you are looking for new service trousers for ladies, rain pants, knickers and shorts in always solid and consistent Snickers Workwear quality.

Get dressed from head to toe in Snickers Workwear and get delivered right to your home address or company door.

At the forefront of trends and industry conditions

Snickers Workwear is responsive to users, but also values employees and the environment extremely highly. Therefore, membership of trade associations such as Swedish Chemicals Group at RISE and Textilimportörerna is prioritized, both of which help to keep Snickers Workwear updated on current and upcoming legislation on chemicals, sustainable textile choices and production methods. Through this proactive effort, the supply chain is kept healthy and the increasingly expectant end users satisfied.

Less water and energy in clothing dyeing

If you care about dress, it is an irritant when, for example, blouse or trousers change fit or appear discolored. A team of craftsmen should look more or less the same when the company allocates resources to durable and safe workwear. At Snickers Workwear, we work with a special dyeing technique that emits less CO2 and provides far greater color fastness. Solution dyed polyester is your guarantee of uniform clothing and that the dye pigment penetrates the yarn fibers unlike ordinary piece dyeing. Dope dyeing, as it is also called, also protects your polyester clothing from bleaching UV rays.

Snickers Workwear joins Better Cotton Initiative

Without cotton there will be no Snickers Workwear, but that doesn't stop the clothing manufacturer from doing its part in choosing more sustainable cotton forms. From 2023, 80% of cotton consumption must either be organic, i.e. free of pesticides or fertilizers, recycled to reduce waste, or sourced through the non-profit organization BCI. The Better Cotton Initiative aims to expand better and more economically responsible farming practices for millions of cotton growers worldwide.

For Snickers Workwear, it is not about specifying how much of one or another kind of cotton a pair of given work trousers consists of, it is primarily about them as a major player in the market helping to increase the demand for sustainable cotton, which should have a positive effect on the forms of cultivation. It takes time to change course, but even though organic cotton currently makes up a very small part of the world's clothing production and that recycling cotton requires the addition of stronger fibers, Snickers Workwear will continue to ask themselves how they can do better and implement smarter technology. Production, products and impact are the focal point of Swedes' sustainability efforts.

Accelerating production transformation through collaboration

The clothing industry is one of the major culprits in the climate crisis – Snickers Workwear is aware of this. Two sets of hands and two brains work more efficiently than one, which is why the company is a member of the Swedish Textile Initiative, the Nordic sparring partner in fashion and textiles. As the market leader, Snickers Workwear has set itself a resolute goal of reducing greenhouse gas emissions by 50% by 2030 (scope 1 and 2)